Batiste sought to modernize its packaging for the Chinese market while maintaining brand recognition. Through The Right Kind agency, they engaged me to create a fresh, scalable design that resonates with local consumers, enhances digital visibility, and supports future product expansion.

Batiste’s packaging needed a modern refresh to better connect with Chinese consumers while keeping its brand identity intact. The current design felt outdated, lacked playfulness, and needed to stand out in digital spaces while staying recognizable and adaptable for future sub-brands.

The redesign adds humanistic elements, soft colors, and a cleaner aesthetic. By replacing computer-generated elements with bold, hand-painted designs and abstract motifs, it enhances freshness, simplicity, and confidence while preserving Batiste’s signature look.

Struggling with oily, damaged hair, they prefer quick, low-maintenance solutions that fit into their minimal morning routines.

Facing high-maintenance hair issues, they value convenient products that provide instant relief and enhance their confidence despite busy schedules.

These trend-focused users dedicate significant time to styling and seek high-quality, salon-inspired solutions.